Zeal

To revitalize Zeal's digital presence and engage a diverse user base, our team developed a mobile application that connects users through shared hobbies. The project began with extensive user experience research, utilizing methodologies such as card sorting, journey mapping, and the creation of detailed user personas to accurately identify and understand our target audience. This foundational work informed the design phase, where we crafted wireframes and high-fidelity prototypes to refine the app's navigation and interface. Alongside the technical development, we established a cohesive branding strategy, defining the app’s tone, voice, and visual identity to ensure consistency across all user interactions. The outcome was the successful launch of Zeal, which has significantly improved user engagement and strengthened brand loyalty through a community-focused platform that facilitates meaningful connections.

Year

Project Scope:

2022

Brand Identity
User Experience Design
Mobile UI
Web Design
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