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Savannah Square
In response to the challenges of navigating Savannah's scattered entertainment offerings and the city's confusing layout, we embarked on a comprehensive revitalization project to transform the visitor experience. Recognizing the need for a centralized approach, we strategically organized Savannah into four distinct entertainment districts—North, South, East, and West—each reflecting unique cultural and historical elements. Through extensive research and community engagement, we developed a bold, cohesive branding system using distinct colors that resonate with Savannah's historical charm and creative spirit. This branding was integrated into a city-wide wayfinding system, including posters and merchandise, to guide visitors effectively. Additionally, we established a central hub of information to aggregate and highlight essential events, activities, and local stories, making it easier for both residents and tourists to connect with and enjoy the city's vibrant offerings.
Year
Project Scope:
2024
Brand Identity
Environmental Design
Wayfinding and Signage
Print Material
The Savannah Square
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