To revitalize our client's digital footprint and brand recognition, we embarked on a design and marketing journey that addressed their limited online presence and undefined visual identity. By developing a user-focused website, we created a unified and accessible platform that highlighted their mission and vision, informed users of the membership benefits, and allowed for engagement with calls to action. Simultaneously, we launched a social media campaign for their annual conference that boosted brand awareness. We designed a cohesive suite of promotional materials that included programs, display ads, and both print and digital assets, ensuring a consistent and appealing brand presentation. This approach effectively transformed their online presence and established a strong, resonant visual identity.